#24: STEP BY STEP GUIDE FOR DEALING WITH POOR PERFORMERS

Struggling with a team member who just isn’t hitting cutting it but not sure how to handle it? This is your step-by-step playbook for managing below standard performers with confidence and compassion.
If you’ve ever asked,
“Is this a real issue or a one-off?”
“How do I avoid bias when evaluating reps?”
“What’s the first thing I should do when someone’s underperforming?”
…this episode is for you.
What You’ll Learn:
- What “below standard” really means in sales terms
- How to spot and confirm recurring performance issues
- The exact 3-step process to address underperformance:
- Document observable behavior
- Collaborate with your HR partner
- Execute structured coaching or a PIP (when needed)
- Tips to protect your team culture while supporting struggling reps
 Grab your free Performance Management Guide here:  https://www.illuminatesalesconsulting.com/step-by-step-performance-management-guide