In this episode we dive into why you need to be proactive about marketing your team upwards in your organization—and how you can do it effectively.  

Here are three easy and impactful ways to market your team to leadership:

1. Position Wins as Best Practices

Instead of just sharing successes, frame them as best practices that the broader team can learn from. This makes it feel less like bragging and more like contributing to team-wide improvement.

For example, if a team member developed a creative approach that led to a major client win, share it in a regional or company-wide meeting so others can adopt the same strategy. By doing this, you not only elevate your team’s reputation but also help standardize success across the organization.

2. Send Impactful Emails to Leadership

A simple, well-crafted email to your boss or leadership team can go a long way in getting your team’s efforts noticed.

• Keep it short and focused – Use bullet points to highlight key wins, customer feedback, or sales successes.
  
• Make it easy to forward – Leadership is busy, and a concise, to-the-point email increases the likelihood that it will be shared up the chain.
  
• Don’t overdo it – Sending these types of emails too often can diminish their impact. A good rule of thumb is once a quarter for major highlights.

3. Leverage Sales Competencies for Promotions

If you want to advocate for a promotion for a team member, use measurable data to support your case. Sales competencies help define qualitative aspects of a salesperson’s role, such as:

• Technical knowledge
  
• Ability to close deals
  
• Prospecting skills
  
• Client relationship management
  
  

By tracking a team member’s performance against these competencies, you can present a compelling case to leadership when a promotion opportunity arises. The best approach is to start these discussions early—about two months before your company’s typical promotion cycle or performance review period.

By being strategic and intentional with how you highlight your team’s work, you enhance their visibility, credibility, and long-term success.

Grab your free Step-By-Step Performance Management Guide here.