3 Smart Ways Sales Managers Can Market Their Teams to Leadership
May 18, 2025
Many sales managers assume their team’s performance will speak for itself. Unfortunately, that’s not always true. Senior leaders aren’t in the trenches with your reps, so they don’t always see the challenges, effort, or impact your team is making.
1. Share Best Practices Across the Broader Team
A subtle but effective way to highlight your team is by positioning their success as a best practice that can benefit others. This works especially well when your team is part of a larger region or group with similar roles.
For example, if one of your reps devised a successful way to handle a tough competitor or close a complex deal, frame it as a repeatable strategy others can learn from. When you share it with your peers or regional leadership, you're elevating your rep and contributing to the organization.
2. Send Digestible, Forwardable Win Reports
Want a simple, high-impact way to spotlight your team? Send brief, bulleted emails to your manager highlighting specific wins and the business impact.
These messages should be:
- Short and scannable
- Outcome-focused
- Easy to forward to their leaders
Sending these types of updates about once a quarter is enough to have your team’s accomplishments stay top of mind without overdoing it. Your manager will also be highlighted when they pass these wins along.
3. Use Sales Competencies to Justify Promotions
Sales competencies—things like ability to prospect, close deals, build relationships, and demonstrate technical knowledge—are a powerful, objective way to help position your team members for promotions.
Before your organization’s next promotion cycle or bench planning meeting, review how your team stacks up. If someone is consistently performing above standard, create a case using competencies as your foundation.
Marketing your team upward is a strategic advantage. It helps your reps gain the recognition they deserve and reinforces your leadership brand as someone who builds high-performing teams.
Grab your free Step-By-Step Performance Management Guide here.
