Why You Can't Afford Not to Send a Team Email

As a busy sales manager, it's easy to dismiss the idea of sending a weekly or bi-weekly team email. You might be thinking, "I don't have time for that!" but sending a team email is an easy way to add value for your team.

Here are a few of the reasons why sending a team email or newsletter to your team can add instant value.

1. Increase Team Engagement

When your team works remotely or across different regions, it’s even more important to find simple ways to unite them. A team email helps create a sense of belonging and keeps everyone on the same page.

• Affirmation: A team email provides a perfect opportunity to affirm your team’s achievements. Recognize the best practices that worked well and highlight individual successes. When team members are affirmed, it boosts morale and pride within the group. Plus, it opens the door for individuals to reach out and congratulate their colleagues, fostering stronger internal relationships.
  
• Celebrate Milestones: Birthdays, anniversaries, personal milestones, and work achievements deserve recognition. A team email can be a great way to celebrate these moments and make your team feel appreciated. Whether it's a simple "Happy Birthday" or a fun meme, these small acts go a long way in maintaining high morale.
  
• Post-Event Recaps: After an event, use your team email to share a recap. This could include highlights, client testimonials, and photos from the event. Not only does this celebrate the success, but it also reinforces the best practices that made the event effective. Your team will appreciate the follow-up and be more motivated to replicate that success in future projects.
  
  

2. Use the Email as a Training Tool

A team email can be useed to reinforce training and provide links to additional resources. You don’t need to hold another formal meeting to get your team the information they need. Instead, use the team email to send out helpful resources and reminders.

• Reinforce Training: If you've already conducted a training session, the team email can serve as a great follow-up. Include links to key materials or attach helpful PDFs to keep the information easily accessible.
  
• Convenience for Your Team: With a team email, your team members can review training materials at their convenience, making it easier for them to digest the content at their own pace. Some team members might even save the email in a dedicated folder for future reference, allowing them to access useful resources whenever needed.
  
• Save Time and Effort: By consolidating resources and reminders into one email, you're providing your team with a single go-to source for reference materials. This minimizes confusion and ensures consistency across your team.

3. Accommodate Different Learning Styles

Everyone learns differently, and a team email helps you meet the needs of all types of learners on your team.

• Visual Learners: For those who process information visually, your team email can reinforce key points with graphics, charts, or images. You might even include a visual recap of the week’s key priorities or accomplishments.
  
• Auditory Learners: While they benefit from one-on-one discussions or team calls, the email serves as an additional reference for auditory learners. They can review key points from your communication in a format that complements their learning style.
  
• Kinesthetic Learners: These individuals learn best by doing, but the email offers them the chance to review materials, tasks, and priorities in writing, which reinforces what they’ve already experienced in the field.
  

Additionally, sending out a team email helps standardize communication across the group. It ensures that everyone is receiving the same information in the same format, reducing the chances of important details getting lost.

4. Reinforce Priorities and Focus

Sales teams can often get distracted with all of the tasks they juggle every day. From new business development to managing ongoing client relationships, it can be tough to keep everyone aligned on key priorities. A team email allows you to highlight and reiterate the most important tasks for the week or month, ensuring that everyone knows what to focus on.

Try it out and customize the format for yourself.  You might be surprised at how this format easily allows you to streamline team communication.  

You can also grab your free 10 Must Have Team Meeting Topics here.